![]() ![]() ![]() 41, $954 million), home appliances brand Tefal (No. Other newcomers are personal care brand Vichy (No. 38, $1.1 billion) and Van Cleef & Arpels (No. Overall, the luxury sector now accounts for 47% of the total value of the ranking with two of the six new entries further boosting its dominance, via brands Céline (No. In the second annual BrandZ France ranking, released today by WPP and Kantar which tracks and anticipates the evolving environment for the country’s biggest names, Louis Vuitton takes first place ($46.4 billion), Chanel second ($39.2 billion) and Hermès third ($31.5 billion). Luxury brands such as Louis Vuitton, Chanel and Hermès dominate the BrandZ TM Top 50 Most Valuable French Brands 2019 ranking, demonstrating the powerful position of traditional fashion houses within the country’s corporate landscape.
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